How to Use AdSense?

How to Use AdSense?

First of all, of course, you need to have a good website (a blog is also a website!) with good quality content available on it. If you already have a website, you can apply to get AdSense approval from Google. Upon receiving your application, Google's automatic software will visit your website to see if it meets the criteria mentioned in the Google's AdSense policy. Following are some of the points you need to keep in mind before applying for AdSense approval (these advices are based of Google's policies):

Your website must be a top-level domain. That is to say that the address of the website that you are submitting for approval should look like or A website URL like will be rejected by AdSense Language of the content on your website should be in the list of supported languages. Every languages is not supported by Google AdSense. For example, currently, English is supported but Tamil is not. (update on 10 December 2014: Hindi is now being supported by Google AdSense)
    Website should have a decent amount of content. It should not be freshly made (a website running for a few months will make the cut)
    Website content must not be copied from somewhere else on Internet. Google can detect plagiarism and will reject your application.Website must not have pornographic material on it.

In case Google rejects your application, you can resubmit the application after resolving the issue cited in the rejection email you'll receive. Try to resolve all the issues before resubmission because repeated resubmission could get your AdSense account blocked.

A few more important things that you need to know while setting up your Google AdSense account.

    Remember, Google is fussy about changing your country if you later on want to change your address. I had an AdSense account approved when I used to live in the UK. Unsuspectingly, I had given my UK address to get the payment from Google. Later on when I moved to India and I tried to change my address from UK to India -Google refused to do so. Google AdSense, at present, does not change address with the new address located in certain countries. So, be careful about it. In such a case you'll have to create a new account.
    You'll get the payment through bank transfer from Google only after you have accumulated at least $100 in your account. You can not ask Google to pay you an amount less than $100 that you have in your account.

How to Protect Your AdSense Account

How to Protect Your AdSense Account from High CTR Fraud

Google is very strict about their TOC, which become handy to many hackers who don’t want other people to earn money from AdSense. You should learn how to monitor your AdSense reports by analyzing the CTR via Ad Units, Countries, Clicks, Ad Locations and etc. Each of this category can show you different metrics of estimated and current earnings on that present day. Make sure the CTR is are under 5% for all your websites over 1000 page views in total. This may vary according to the number of page views, but make sure they are below 5% for large page views.

People know how to get an AdSense account within 3 days, but never know how to protect it completely. Previously many people have written about protecting an AdSense account from click bombing. But this article is little different, as a new cyber attack on AdSense accounts took place on March 27th 2013. You should act quickly to protect your AdSense account, as Google doesn’t give you any suggestions or warnings to play safe.

Protecting your AdSense account is little tricky, where you have to monitor your AdSense Performance Reports on a close look. If you can find a drastic change in the way you earn from your websites, don’t be happy that you did something amazing today. Check whether your CTR is performing below average, or increasing rapidly with minor changes.

If your AdSense account shows a report of 100% CTR on any particular page, then make sure that Ad unit is not from your Home Page. This is because a group of individuals are targeting only your Home Page ads with help of a custom made bot to take down your Google AdSense accounts. Rumors say that these bots were made to take down the Asian bloggers competition by destroying their only source of income from AdSense. Some other rumors also say that these bots and cyber attacks were done by a leading contextual ad company to take down AdSense competition asap.

How to add money-making Google AdSense ads to your blog or website

How To Add Google Ads To Your Website

Here's how to add money-making Google AdSense ads to your blog or website.

You spend a lot of time and effort on your website and blog. Why not get compensated? Here's how to use Google AdSense to generate a few extra dollars for all that hard work.

To use AdSense, you first need to create a Google account, if you don't have one already. Then head to the Google AdSense website.

To create an ad, just click on the My Ads tab.

Type in a name for your advertisement. Note that each ad name should be unique. Use the Size pull-down menu to select one of the ad sizes.

Use the Ad type pull-down menu to select one of the three available types. The Text & image/rich media ads is the default type. Choosing this allows your ad to display either plain text or a graphical ad.

If you want to be able to track specific sections of your site (or a specific site if you have more than one), you can create custom channels.

Select one of the Backup ads. This determines what is displayed on your website if an appropriate ad becomes temporarily unavailable.

Select one of the color palettes for your ad. Google AdSense will display an example of how your ad will look--preview it to make an appropriate selection.

Choose a font family and ad box corner style. Hit Save and get code.

Now copy the Javascript code from the Ad code box and paste it into your website.

Note: Where you place the code on your website depends on how your site is built.

Adsense how application approved

Help to get your application approved

Savvy publishers like yourself can avoid common application pitfalls by being mindful of the trouble areas below.

Payee/Contact Name
You must be able to receive checks made payable to the name on your AdSense application. AdSense applications with incomplete names won't be approved.

    For business accounts:
        Enter the name of the organization in the 'Payee Name' field
        Enter the name of the person in your organization who manages the website in the 'Contact Name' field


Only AdSense applications with valid mailing addresses will be approved. Please provide your complete address including as much of the information listed below as is available for your location.

    Street Address (including house number, street name/number, flat/apartment number)
    City / Town
    State / Area
    Zip Code
    Country / Territory

Need extra help filling out your name and address? View an example here.

Email Address

    The email address you enter will be the login you use to sign in to AdSense. You'll also receive all communication regarding your AdSense account at this email address, starting with your email verification message. For this reason, please make sure you enter a valid address where you can receive email.
    If you enter an incorrect email address, you'll need to submit a new application using your desired email address.

Under Construction/Difficult Site Navigation

In order to be approved, your website must be launched and contain enough textual content for our specialists to evaluate. Websites that are under construction, don't load, or have non-functioning links, will not be approved. Please ensure that the URL on your application is entered correctly.

Site Ownership

You must have access to edit the HTML source code of the website you submit for AdSense. If you submit a site you don't own (for example,, you won't be able to place the AdSense code on the site and your application will not be approved.

In some locations, including China and India, we also require publishers to have owned their sites for 6 months. We've taken this step to ensure the quality of our advertising network and protect the interests of our advertisers and existing publishers.

Unsupported Language

Unfortunately, AdSense is not yet available for all languages. If the primary language of your website doesn't appear in our list of supported languages, we'll be unable to approve your application. In the future, please check back at the link provided to learn whether AdSense is launched in your language.

Other Disapproval Reasons

For a complete list of requirements for a successful AdSense application, please read our program policies in detail.

AdSense program policies

AdSense program policies

All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google.

Invalid clicks and impressions

Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.

Ad impressions

An ad impression is reported whenever an individual ad is displayed on your website. Different ad formats will display varying numbers of ads; for example, each time a vertical banner appears on your site, you'll see two ad impressions in your reports. In addition, keep in mind that the number of ads in any ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads, or display ads.


For standard content ads, we count a click when a user clicks on an ad.
For link units, we count a click when a user clicks on an ad on the page of ads, after selecting a link in the link unit.

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.

Encouraging clicks

Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

  •     Compensate users for viewing ads or performing searches, or promise compensation to a third  party for such behavior.
  •     Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
  •     Direct user attention to the ads using arrows or other graphical gimmicks.
  •     Place misleading images alongside individual ads.
  •     Place ads in a floating box script.
  •     Format ads so that they become indistinguishable from other content on that page.
  •     Format site content so that it is difficult to distinguish it from ads.
  •     Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or  "Advertisements", but not "Favorite Sites" or     "Today's Top Offers".

Content guidelines

Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance. Please see our prohibited content article for more information.

Pages with Google ads may not include or link to:
  •     Pornography, adult or mature content
  •     Violent content
  •     Hate speech (including content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity), harassment, bullying, or similar content that advocates harm against an individual or group.
  •     Excessive profanity
  •     Hacking/cracking content
  •     Software or other content that violates the Unwanted Software Policy
  •     Malware or adware
  •     Illicit drugs and drug paraphernalia content
  •     Content that promotes, sells, or advertises products obtained from endangered or threatened species.
  •     Sales of beer or hard alcohol
  •     Sales of tobacco or tobacco-related products
  •     Sales of prescription drugs
  •     Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
  •     Sales or distribution of coursework or student essays
  •     Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
  •     Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

 Languages AdSense supports

Google AdSense supports publishers in several different languages. Applications for participation in the program can be for sites with content primarily in:
Arabic     German     Polish
Bulgarian     Greek     Portuguese
Chinese (simplified)     Hebrew     Romanian
Chinese (traditional)     Hindi     Russian
Croatian     Hungarian     Serbian
Czech     Indonesian     Slovak
Danish     Italian     Slovenian *
Dutch     Japanese     Spanish
English     Korean     Swedish
Estonian *     Latvian     Thai
Filipino     Lithuanian     Turkish
Finnish     Malay     Ukrainian
French     Norwegian     Vietnamese
* At present, AdSense only supports ad serving in this language. The AdSense product interface and Help Center are not currently available in this language.

You can select your site's primary language during the application process. If you're approved, AdSense will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages.

Please also be aware that placing the AdSense code on pages with content primarily in an unsupported language is not permitted by the AdSense program policies.

Copyrighted material

AdSense publishers may not display Google ads on pages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes pages that display copyrighted material, pages hosting copyrighted files, or pages that provide links driving traffic to pages that contain copyrighted material.

It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). For AdSense publishers, if we receive a notice or otherwise have reason to believe that your page is infringing, we may terminate your participation in the program. You can appeal via this form. More information about our DMCA process is available in this blog post.

If you believe that a page which is participating in the AdSense program is displaying your copyrighted material without the rights to do so, please report it using this form or by clicking on the AdChoices icon AdChoices icon

Counterfeit goods

AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Traffic sources

Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.

To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:

  •     Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
  •     Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
  •     Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
  •     Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
  •     Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.

Ad behavior

Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers. Please see Modification of the AdSense ad code for more information.

Ad placement

Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. Please see our ad placement policies article for more information.

Google ads, search boxes or search results may not be:
  •     Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
  •     Displayed in pop-ups or pop-unders.
  •     Placed inside emails, or on pages where email messages are the primary focus.
  •     Placed on pages where dynamically-generated content (such as live chat, instant messaging, or auto-refreshing comments) is the primary focus of the page.
  •     Obscured by elements on a page.
  •     Placed on any non-content-based page. (Does not apply to AdSense for search or mobile AdSense for search.)
  •     Placed on pages published specifically for the purpose of showing ads.
  •     Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
  •     Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.

 Site behavior

Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Technical requirements

To help you provide a quality user experience, Google has developed technical specifications for sites displaying Google ads. We only allow sites that comply with these technical specifications. Please review below for detailed technical requirements:

    Use supported languages
        Google publisher products do not support all languages. Applications for participation in these programs can be for sites with content primarily in the following languages.
    Format requirements
            AdSense for content (AFC) and Ad Exchange (AdX) display ads are not supported through all WebView technologies. App developers wishing to monetize by publishing AFC and AdX display ads through a WebView must use one of the following supported viewing frames:
                Android: Chrome Custom Tab
                iOS: SFSafariViewController (iOS9 +)
            Google AdMob and AdX in-app ads may be shown in an app next to a WebView so long as the Google Mobile Ads SDK is in use and the publisher is compliant with all other AdSense program policies.

Google advertising cookies

AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website.

Google uses the DoubleClick cookie on publisher websites displaying AdSense for content ads. Subject to any applicable laws, rules and regulations, you will have the sole and exclusive right to use all data derived from your use of the DoubleClick cookie for any purpose related to your business, provided that Google may use and disclose this data subject to the terms of Google's advertising privacy policies and any applicable laws, rules and regulations.

If your current advertising services contract with Google or DoubleClick already has a specific provision defining data ownership, that provision instead of this policy will govern with regard to the data collected under that contract.Learn more about preparing your privacy policy.

Identifying users and user consent

You must not pass any information to Google:

    that Google could use or recognize as personally identifiable information; or
    that permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset).

You must not use Google AdSense to facilitate the merging of personally identifiable information with information previously collected as non-personally identifiable information without robust notice of, and the user's prior affirmative (i.e., opt-in) consent to, that merger.

For more information, please refer to Guidance for complying with the Identifying Users Policy.

You must also comply with the EU user consent policy.


You must disclose clearly any data collection, sharing and usage that takes place on any site, app or other property as a consequence of your use of any Google advertising service. To comply with this disclosure obligation with respect to Google’s use of data, you have the option to display a prominent link to How Google uses data when you use our partners’ sites or apps.

Children's Online Privacy Protection Act (COPPA)

If you implement any Google advertising service on a site or section of a site that is covered by the Children's Online Privacy Protection Act (COPPA), (a) you must notify Google of those sites or sections of sites covered by COPPA using the tools found here:, or the method for apps described here:, and (b) you must not use interest-based advertising (including remarketing) to target: (i) past or current activity by users known by you to be under the age of 13 years or (ii) past or current activity on sites directed at users under the age of 13 years.

Gambling content

AdSense restricts the placement of ads on gambling sites and gambling-related content. We have different policies for gambling content based on the country in which a publisher is located. Publishers outside a limited group of countries are not allowed to place ads on any gambling content or on any pages with links to gambling content. This includes any content that allows users to place bets or play games in exchange for an opportunity to earn money or other prizes.


Branding Guidelines

WebSearch, AdSense for Search, AdSense for Shopping, and Product Placement Ads

Display of search box

The Google search box may appear virtually anywhere on your site. However, there are some specific policies governing its appearance, placement, and use.
  •     Any use of Google branding in association with the search box must be in accordance with the  requirements of the Use of Google brand features section.
  •     The search box may not be pre-populated with a search term.
  •     You may not include more than two Google search boxes on any web page.

Display of search results*

To ensure the highest quality product, the content and ordering of Google search results may not be altered.

Any special formatting (e.g., bolding of query terms) received in the feed from Google must be preserved.

*Unless otherwise indicated, “search results” refer both to web search results (results from across the Web) as well as site search results (internal results from your site).

Mandatory and optional elements

You must include certain elements of Google search results, while others are recommended to improve the usability of the Google search results.
  • Mandatory: Result Title, Snippet, Search Result URL
  • Optional: cached link, similar pages link, size and date crawled, description


You must display a header above the Google search results, which is clearly associated with the Google search results.
Even if there is no other content or sponsored listings on the page, the header must contain a header labeled "Web Results," "Search Results," "Web Search Results" or similar language subject to approval by Google.

Distinguish from other content

If a page contains any content in addition to Google search results, all content must be labeled in such a way as to enable users to clearly distinguish between Google-provided and non-Google provided content.
This policy applies regardless of whether the other content is comprised of Google AdSense for Search (“AFS”) ads, Google AdSense for Shopping (“AFSH”) ads, or non-Google provided sponsored listings or non-Google provided search results.

Display of sponsored listings

General principles

  •     Sponsored listings (AFS ads, AFSH ads, or non-Google provided sponsored listings) must always be clearly identified as separate from Google-provided search results.
  •     Sponsored listings (AFS ads, AFSH ads, or non-Google provided sponsored listings) may not be intermingled with Google-provided search results.
  •     AFS ads or AFSH ads may not be intermingled with non-Google provided search results, unless approved by Google in writing.
  •     You must include all elements of AFS ads, AFSH ads, or PPA ads and the full text of the listings.
  •     You must preserve the ordering of AFS ads or AFSH ads and must not implement ads in a way that could lead to confusion regarding ads position ranking.
  •     You may not alter the content or format received in AFS or AFSH response in any way, other than via standard service functionality.
  •     Each AFS ad or AFSH ad must be shown only once, unless otherwise approved by Google in writing.

Labeling of Google AFS ads

By default, Google will provide the appropriate label within the AFS ad frame. Where you have been approved to manage your own labeling, these guidelines must be followed to properly identify sponsored listings on the site:
  •     Labeling: AFS ads must be clearly labeled as, “Ads by Google,” “Ads,” "Sponsored Links," "Sponsored Listings" or "Paid Listings." Wording other than these is subject to approval by Google.
  •     Location: Unless otherwise approved by Google, AFS ad attribution must be displayed in the upper left-hand corner of the ad unit on desktop implementations (for right-to-left languages, upper right-hand corner), and in the upper right-hand or upper left-hand corner of the ad unit on mobile implementations.

Labeling of Google AFSH ads

By default, Google will provide the appropriate label within the AFSH ad frame. Where you have been approved to manage your own labeling or where a double attribution is required (e.g., multiple format), these guidelines must be followed to properly identify sponsored listings on the site:

    Desktop and Tablet Labeling: AFSH ads must be clearly labeled as, “Ads," "Sponsored Links," or "Sponsored Products." Wording other than this is subject to approval by Google.

Labeling of non-Google sponsored listings

In order to distinguish non-Google sponsored listings from Google-provided search results, such listings must be labeled in a way that clearly identifies their sponsored nature. Examples of acceptable labeling include "Ads" or "Sponsored Links".

Differentiation between ads and results

AFS ads and AFSH ads must always be clearly differentiated from any search results on the page. In addition to clearly and prominently labeling ads, here are some techniques that you can use to differentiate Google ads from search results:
  •     Shading the ad unit background a color that clearly contrasts with the page background color
  •     Placing a border around the ad unit
  •     Using a strong line between the ad unit and the search results

Use of Google brand features

Use of Google brand features is only permitted in accordance with the requirements of this section.

"enhanced by Google"

Where you meet the requirements of this section, you may add an approved “enhanced by Google” logo to your search boxes and search result pages.

The “enhanced by Google” logo constitutes the only approved use of the Google brand.*

*Google can provide this logo in other languages upon request.

Search results above the fold

On desktop, Google branding may only be used on a site where at least one Google search result is fully visible above the fold (as defined by the visible area of a browser set to a standard font size with a screen resolution of 1366x768) on the search results page.

This requirement applies to the use of Google branding in association with both search boxes and search results pages.

Google attribution on search box

Subject to the requirements above, a site may display Google branding next to the search box if it follows the below guidelines:
  •     The "enhanced by Google" attribution should appear adjacent to the search box. On mobile optimized implementations, this attribution may be placed inside the search box.
  •     Other placement of Google branding is only permitted with written approval from Google.
  •     The Google logo must be clearly legible.

Google attribution on search results pages

The "enhanced by Google" logo must be directly associated with - and only with - the search results provided by Google.

On search result pages that do not contain any publisher or third-party content, display of the “enhanced by Google” logo at the top of the search results page may be appropriate.

On search result pages that contain search results (or other content) that are not provided by Google, the “enhanced by Google” logo must not be used in such a way that users may associate Google’s brand with non-Google provided content. Typically, this will require displaying the logo directly adjacent to the Google-provided search results.

Limitations on use of Google logo

Use of the Google name and logo in conjunction with Google search results must adhere to the following requirements:

    The Google logo may not appear next to or on the same page as the results of competing web search services.
    The Google logo may not appear in any selection menu that includes competing web search services, either in text or logo fonts.
    If Google's logo appears on the page, it may not be the largest logo on the page or presented in a way that creates confusion as to whether the page originates from Google. The page must clearly be identified as belonging to you.
    You must use the Google logo provided by your account manager.
    You may not modify the Google logo or use customized versions of the Google logo appearing on (typically for holidays) or Google brand elements such as the "I'm Feeling Lucky" button.

Retire Google Affiliate Network

Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem. Cost-per-action (CPA) marketing has rapidly evolved in the last few years, and we’ve invested significantly in CPA tools like Product Listing Ads, remarketing and Conversion Optimizer. We’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers.

To that end, we’ve made the difficult decision to retire Google Affiliate Network and focus on other products that are driving great results for clients.

We’ll continue to support our customers as we wind down the product over the next few months. And there are other products that can help you achieve your goals. Affiliate publishers can continue to earn AdSense revenue through the AdSense network. And marketers can take advantage of other CPA-oriented Google tools like Product Listing Ads, remarketing and Conversion Optimizer to drive valuable online sales and conversions. These areas are growing rapidly and we’re continuing to invest heavily in them.

Your site's pages are ready for AdSense

Make sure your site's pages are ready for AdSense
To be successful with AdSense, you need pages with unique content that's relevant to your visitors and provides a great user experience. Before you apply to AdSense, we recommend you check out our tips below to make sure your pages are in good shape.
What's special about your pages?

There are lots of sites out there already, so think about what it is that makes your pages unique. Your aim is to create original and relevant content that keeps users engaged and encourages them to read more.

Consider how you arrange the elements (text, images, etc.) on your pages. Make sure your layout looks inviting and make sure visitors can easily find what they're looking for. Check out our user experience guidelines for tips on how to best organize your site.

It's also a good practice to provide a comment section for your visitors. Feedback from users who've used your site and read your content can really help you to improve your site as it grows.
Note that you'll need to moderate your comment section to ensure it stays compliant with the AdSense program policies and free from inappropriate content. Learn more about user-generated content and how to manage it.

Do your pages have clear, easy-to-use navigation?

The navigation bar (or menu bar) is one of the most important components of your site. Having an accessible, easy-to-use navigation bar is a key part of providing a good user experience and encourages users to engage effectively with your content.

When building your navigation bar make sure you consider:

Alignment - are all the elements lined up correctly?
Readability - is the text easy to read?
Functionality - do your drop-down lists work correctly?


For a travel site, your navigation bar might look like this:

-> Homepage <> Destinations <> Gallery <> Reviews <> About us

For a computer programming site, your navigation bar might look like this:

-> Homepage <> C++ <> PhP <> JavaScript <> Beginners <> About us

Whatever your site, your navigation bar should help users to quickly understand how to interact with the content of your site. For more information, see our user experience guidelines on employing a clear structure to guide users.
Do your pages have unique and interesting content?

Delivering valuable and original content is paramount to building a strong and loyal user base. When users enjoy your content, they share the experience with others, and this in turn helps you to grow your site.

You should take care when using external resources such as articles on other sites or embedded videos. It's really important that you contribute your own original content, whether it's specialist knowledge, improvement ideas, reviews or your personal thoughts. As stated in the our content policies, Google ads may not be placed on sites with scraped or copyrighted content. This is a serious policy violation and could lead to you having your ads disabled or your account closed.

For more information on good practices for your site, see the Webmaster quality guidelines.

Applying Adsense Before Must Read

AdSense Terms and Conditions
Google AdSense Online Terms of Service
Last modified 2013-10-16.
1. Welcome to AdSense!
Thanks for your interest in our search and advertising services (the “Services”)!
By using our Services, you agree to these terms (the “AdSense Terms”), the AdSense Program Policies, and the Google Branding Guidelines (collectively, the “Agreement”). If ever in conflict, to the extent of such conflict, the AdSense Terms will take precedence over any other terms of the Agreement. Please read the Agreement carefully.
As used in the Agreement, “you” or “publisher” means the individual or entity using the Services (and/or any individual, entity or successor entity, agency or network acting on your behalf), “we,” “us” or “Google” means Google Inc., and the “parties” means you and Google.
2. Access to the Services; AdSense Accounts
Your use of the Services is subject to your creation and our approval of an AdSense account (an “Account”). We have the right to refuse or limit your access to the Services. By submitting an application to use the Services, if you are an individual, you represent that you are at least 18 years of age. You may only have one Account.
By enrolling in AdSense, you permit Google to serve, as applicable, (i) advertisements and other content (“Ads”), (ii) Google search boxes and search results, and (iii) related search queries and other links to your websites, mobile applications, media players, mobile content, and/or other properties approved by Google (each individually a “Property”). In addition, you grant Google the right to access, index and cache the Properties, or any portion thereof, including by automated means. Google may refuse to provide the Services to any Property.
Any Property that is a software application and accesses our Services (a) may require preapproval by Google in writing, and (b) must comply with Google’s Software Principles. In addition, any Property that is a software application and accesses the Google Affiliate Network (“GAN”) must also comply with the Google Affiliate Network Publisher Software Application Guidelines.
3. Using our Services
You may use our Services only as permitted by this Agreement and any applicable laws. Don’t misuse our Services. For example, don’t interfere with our Services or try to access them using a method other than the interface and the instructions that we provide.
You may discontinue your use of any Service at any time by removing the relevant code from your Properties.
4. Changes to our Services; Changes to the Agreement
We are constantly changing and improving our Services. We may add or remove functionalities or features of the Services at any time, and we may suspend or stop a Service altogether.
We may modify the Agreement at any time. We’ll post any modifications to the AdSense Terms on this page and any modifications to the AdSense Program Policies or the Google Branding Guidelines on their respective pages. Changes will not apply retroactively and generally will become effective 30 days after they are posted. However, changes addressing new functions for a Service or changes made for legal reasons will be effective immediately. If you don’t agree to any modified terms in the Agreement, you’ll have to stop using the affected Services.
5. Payments
Subject to this Section 5 and Section 10 of these AdSense Terms, you will receive a payment related to the number of valid clicks on Ads displayed on your Properties, the number of valid impressions of Ads displayed on your Properties, and other events performed in connection with the display of Ads on your Properties, in each case as determined by Google.
Except in the event of termination, we will pay you by the end of the calendar month following any calendar month in which the earned balance in your Account equals or exceeds the applicable payment threshold. If you implement search Services, our payments may be offset by any applicable fees for such Services.
Unless expressly authorized in writing by Google, you may not enter into any type of arrangement with a third party where that third party receives payments made to you under the Agreement or other financial benefit in relation to the Services.
Payments will be calculated solely based on our accounting. Payments to you may be withheld to reflect or adjusted to exclude any amounts refunded or credited to advertisers and any amounts arising from invalid activity, as determined by Google in its sole discretion. Invalid activity is determined by Google in all cases and includes, but is not limited to, (i) spam, invalid queries, invalid impressions or invalid clicks on Ads generated by any person, bot, automated program or similar device, including through any clicks or impressions originating from your IP addresses or computers under your control; (ii) clicks solicited or impressions generated by payment of money, false representation, or requests for end users to click on Ads or take other actions; (iii) Ads served to end users whose browsers have JavaScript disabled; and (iv) clicks or impressions co-mingled with a significant amount of the activity described in (i, ii, and iii) above.
In addition to our other rights and remedies, we may (a) withhold and offset any payments owed to you under the Agreement against any fees you owe us under the Agreement, or (b) require you to refund us within 30 days of any invoice, any amounts we may have overpaid to you in prior periods. If you dispute any payment made or withheld relating to the Services, you must notify Google in writing within 30 days of any such payment. If you do not, any claim relating to the disputed payment is waived. If an advertiser whose Ads are displayed on any Property defaults on payment to Google, we may withhold payment or charge back your account.
To ensure proper payment, you are responsible for providing and maintaining accurate contact and payment information in your Account. You are responsible for any bank charges assessed by your bank.
6. Taxes
As between you and Google, Google is responsible for all taxes (if any) associated with the transactions between Google and advertisers in connection with Ads displayed on the Properties. You are responsible for all taxes (if any) associated with the Services, other than taxes based on Google’s net income. All payments to you from Google in relation to the Services will be treated as inclusive of tax (if applicable) and will not be adjusted. If Google is obligated to withhold any taxes from its payments to you, Google will notify you of this and will make the payments net of the withheld amounts. Google will provide you with original or certified copies of tax payments (or other sufficient evidence of tax payments) if any of these payments are made by Google.
7. Intellectual Property; Brand Features
Other than as set out expressly in the Agreement, neither party will acquire any right, title or interest in any intellectual property rights belonging to the other party or to the other party’s licensors.
If Google provides you with software in connection with the Services, we grant you a non-exclusive, non-sublicensable license for use of such software. This license is for the sole purpose of enabling you to use and enjoy the benefit of the Services as provided by Google, in the manner permitted by the Agreement. You may not copy, modify, distribute, sell, or lease any part of our Services or included software, nor may you reverse engineer or attempt to extract the source code of that software, unless laws prohibit those restrictions or you have our written permission. You will not remove, obscure, or alter Google’s copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation.
We grant you a non-exclusive, non-sublicensable license to use Google’s trade names, trademarks, service marks, logos, domain names, and other distinctive brand features (“Brand Features”) solely in connection with your use of the Services and in accordance with the Agreement and the Google Branding Guidelines. We may revoke this license at any time. Any goodwill arising from your use of Google’s Brand Features will belong to Google.
We may include your name and Brand Features in our presentations, marketing materials, customer lists and financial reports.
8. Privacy
Our privacy policy explains how we treat your personal data and protect your privacy when you use our Services. By using our Services, you agree that Google can use such data in accordance with our privacy policy.
You will ensure that at all times you use the Services, the Properties have a clearly labeled and easily accessible privacy policy that provides end users with clear and comprehensive information about cookies, device-specific information, location information and other information stored on, accessed on, or collected from end users’ devices in connection with the Services, including, as applicable, information about end users’ options for cookie management. You will use commercially reasonable efforts to ensure that an end user gives consent to the storing and accessing of cookies, device-specific information, location information or other information on the end user's device in connection with the Services where such consent is required by law.
9. Confidentiality
You agree not to disclose Google Confidential Information without our prior written consent. "Google Confidential Information" includes: (a) all Google software, technology and documentation relating to the Services; (b) click-through rates or other statistics relating to Property performance as pertaining to the Services; (c) the existence of, and information about, beta features in a Service; and (d) any other information made available by Google that is marked confidential or would normally be considered confidential under the circumstances in which it is presented. Google Confidential Information does not include information that you already knew prior to your use of the Services, that becomes public through no fault of yours, that was independently developed by you, or that was lawfully given to you by a third party. Notwithstanding this Section 9, you may accurately disclose the amount of Google’s gross payments resulting from your use of the Services.
10. Termination
You may terminate the Agreement at any time by completing the account cancellation process. The Agreement will be considered terminated within 10 business days of Google's receipt of your notice. If you terminate the Agreement and your earned balance equals or exceeds the applicable threshold, we will pay you your earned balance within approximately 90 days after the end of the calendar month in which the Agreement is terminated. Any earned balance below the applicable threshold will remain unpaid.
Google may at any time terminate the Agreement, or suspend or terminate the participation of any Property in the Services for any reason. The parties agree to waive any provisions of local law which may limit, restrict, require a court order, or otherwise inhibit Google’s ability to terminate this Agreement at its sole discretion. If we terminate the Agreement due to your breach or due to invalid activity, we may withhold unpaid amounts or charge back your account. If you breach the Agreement or Google suspends or terminates your Account, you (i) will not be allowed to create a new Account, and (ii) may not be permitted to monetize content on other Google products.
11. Indemnity

You agree to indemnify and defend Google, its affiliates, agents, and advertisers from and against any and all third-party claims and liabilities arising out of or related to the Properties, including any content served on the Properties that is not provided by Google, your use of the Services, or your breach of any term of the Agreement. Google’s advertisers are third-party beneficiaries of this indemnity.

12. Representations; Warranties; Disclaimers
You represent and warrant that (i) you have full power and authority to enter into the Agreement; (ii) you are the owner of, or are legally authorized to act on behalf of the owner of, each Property; (iii) you are the technical and editorial decision maker in relation to each Property on which the Services are implemented and that you have control over the way in which the Services are implemented on each Property; (iv) Google has never previously terminated or otherwise disabled an AdSense account created by you due to your breach of the Agreement or due to invalid activity; (v) entering into or performing under the Agreement will not violate any agreement you have with a third party or any third-party rights; and (vi) all of the information provided by you to Google is correct and current.
Nothing in this Agreement, including Sections 11, 12 and 13, shall exclude or limit Google’s warranty or liability for losses which may not be lawfully excluded or limited by applicable law. Some jurisdictions do not allow the exclusion of certain warranties or conditions or the limitation or exclusion of liability for loss or damage caused by negligence, breach of contract or breach of implied terms, or incidental or consequential damages. Accordingly, only the limitations which are lawful in your jurisdiction will apply to you and Google’s liability will be limited to the maximum extent permitted by law.
13. Limitation of Liability
14. Miscellaneous
Entire Agreement; Amendments. The Agreement is our entire agreement relating to your use of the Services and supersedes any prior or contemporaneous agreements on that subject. This Agreement may be amended (i) in a writing signed by both parties that expressly states that it is amending the Agreement, or (ii) as set forth in Section 4, if you keep using the Services after Google modifies the Agreement.
Assignment. You may not assign or transfer any of your rights under the Agreement.
Independent Contractors. The parties are independent contractors and the Agreement does not create an agency, partnership, or joint venture.
No Third-Party Beneficiaries. Other than as set forth in Section 11, this Agreement does not create any third-party beneficiary rights.
No Waiver. Other than as set forth in Section 5, the failure of either party to enforce any provision of the Agreement will not constitute a waiver.
Severability. If it turns out that a particular term of the Agreement is not enforceable, the balance of the Agreement will remain in full force and effect.
Survival. Sections 7, 9, 10, 11, 13, and 14 of these AdSense Terms will survive termination.
Governing Law; Venue. All claims arising out of or relating to this Agreement or the Services will be governed by California law, excluding California’s conflict of laws rules. The parties will try in good faith to settle any dispute relating to the Agreement (“Dispute”) within 30 days after such Dispute arises. If the Dispute is not resolved within 30 days, it must be resolved by arbitration by the International Centre for Dispute Resolution of the American Arbitration Association and conducted in accordance with its Expedited Commercial Rules in force as of the date of the Agreement. There will be one arbitrator selected by mutual agreement of the parties. The arbitration will be conducted in English in Santa Clara County, California, USA. Either party may apply to any court having jurisdiction for injunctive relief necessary to protect its rights pending resolution of the arbitration. Any decision rendered by the arbitrator will be final and binding on the parties, and judgment thereon may be entered by any court of competent jurisdiction. The arbitrator may order equitable or injunctive relief consistent with the remedies and limitations in the Agreement. All information disclosed in connection with the arbitration, including the existence of the arbitration, will be Confidential Information governed by the confidentiality provision of Section 9. The parties may, however, disclose such information to an appropriate court under confidentiality restrictions, as necessary to seek enforcement of any arbitration award or judgment or to seek any relief permitted under the terms hereof.
Force Majeure. Neither party will be liable for inadequate performance to the extent caused by a condition (for example, natural disaster, act of war or terrorism, riot, labor condition, governmental action, and Internet disturbance) that was beyond the party’s reasonable control.
Communications. In connection with your use of the Services, we may contact you regarding service announcements, administrative messages, and other information. You may opt out of some of those communications in your Account settings. For information about how to contact Google, please visit our contact page.
* * *
15. Service-Specific Terms
If you choose to implement any of the following Services on a Property, you also agree to the additional terms identified below:
AdMob: the AdMob Publisher Guidelines and Policies.
Custom Search Engine: the Custom Search Engine Terms of Service.
Google Affiliate Network (“GAN”): the GAN Program Policies as well as the following terms:
§ A GAN advertiser may require you to accept and comply with additional terms and conditions ("Advertiser Specific Terms"), which are between you and such advertiser. You agree and acknowledge that a GAN advertiser may, in its sole discretion, direct you to immediately cease the display of any advertisements for the advertiser. Upon receiving such notice in writing (which may be via email), you must immediately remove the advertisements from your Properties. In the event that any GAN advertiser (or Google on behalf of any GAN advertiser) directs you to cease display of that advertiser's advertisements, you may not subsequently display any of that advertiser's advertisements directly through the GAN program or indirectly (i.e., via another Account) through the GAN service without express written approval from the advertiser or Google.

§ You agree and acknowledge that your contact information may be made available to GAN advertisers and potential advertisers via the GAN interface.

§ The commissions that are tracked and calculated by the GAN system, and that are displayed to you in the GAN interface, are preliminary figures, subject to adjustments by Google and advertisers. Each GAN advertiser may adjust the commission amount owed to you based on your compliance with applicable Advertiser Specific Terms or for any other reason at the advertiser's discretion. In addition to Google's rights to withhold payment or charge back your account provided in these AdSense Terms, Google is authorized to charge back GAN payments as directed by the applicable GAN advertiser or as a result of your breach of the Agreement.