What is content marketing

 What is content marketing examples?

Content marketing is the process of channeling the company's marketing strategies on creating consumer-relevant, value-adding, and informative content to indulge the customer in the company's products/services, all while keeping the customer's preferences and needs in consideration.

Here are a few examples of popular content marketing methods:

Website Blogging

Website blogging is an ideal method of content marketing. An organization can cover virtually every topic they want to on their website. From audio, video to infographics, a content marketer can create immense value on website blogs.

Guest Blogging

When a representative from your company publishes a blog/article/news report on other websites, it is called guest posting. This activity helps increase your website's domain authority as the primary motive is to link back to the company website. Apart from the SEO perspective, guest blogging also helps tap different websites' audiences for prospects.

Infographic Media

Infographic media can be understood as videos and creatives that convey statistical information about a topic. Creating infographics and circulating them to interested audiences increases visitor engagement.

Here are a few real-life examples of content marketing:

Canva Design School

Canva is gaining popularity as an easy-to-use design tool. This popularity can be attributed to the extensive knowledge provided by the Canva Design School. Content marketing is all about adding value through content, and the video lectures of Canva are doing just that.

L’Oreal Paris Virtual Make-up

L’Oreal’s content marketing campaigns lets users try out their products from the comfort of their home before purchasing the products. Good content marketing must improve customer experience, and the L’Oreal Virtual App does that.

Zendesk’s CRM Knowledge Resource

Zendesk is emerging as the go-to CRM solution for companies. Much of that customer traction can be attributed to the extensive CRM Knowledge Resource. Content marketing professionals at Zendesk aim at creating content that users read again and again.

Starbuck Dataviz Mural

The Dataviz mural is the most high-tech content marketing example. Starbucks Dataviz Mural is located in their Italy Reserve Roastery, where customers can witness the coffee-making process right from the bean to the freshly brewed coffee. Customers can scan the brass wall and indulge in the rich history of the coffee brand.

A few content marketing examples may inspire you with ideas for marketing your products and services through content. Be sure to create a thorough plan integrating at least two different content marketing methods. If you wish to understand content marketing better, this blog on content marketing examples from 2021 is worth reading.